Search Engine Optimization, or “SEO”, is the process of improving a website’s ranking in the major search engines for important keyword searches. A variety of methods are used to achieve this goal. For the on-site portion of an SEO campaign, the focus is on making content accurate, usable, and rich in keyword phrases. In turn, the website immediately becomes more relevant for potential users, since it provides a higher concentration of information for a given keyword search phrase. For off-site SEO work, relevant website networks that complement the “main” website are built, links are exchanged with other webmasters who offer quality content, and website feed syndication and general “web exposure” is boosted.
The main goal is to “get the word out” that your site is an important resource.
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Affiliate marketing is the use of other webmasters and internet marketers to promote your product in return for commissions. Affiliate marketing on the Internet started a little over 10 years ago with websites such as Amazon.com, ebay.com. The best example of an affiliate is someone who has an advertising banner on their website sending their traffic elsewhere. Even though this is a good example it is important to note that affiliates use a variety of techniques to send traffic to websites and banner placement on their sites is just one of the many methods used.
Over the years this market has become a lifeline for many internet businesses and without a good affiliate program most websites never grow into the large corporate websites envisaged.